United States only, strongly preferred candidates located in Eastern Time Zone.
We are seeking an experienced Marketing SEO and Website Project Manager to oversee website projects, implement SEO strategies, and manage relationships with related third-party agencies. The ideal candidate will have experience in website project management, a strong understanding of SEO principles, and proven expertise in optimizing website performance to support business objectives. This role will play a crucial part in driving our marketing team and ensuring seamless project execution from conception through completion.
Key Responsibilities
Website Project Management
Oversee website projects, including new page creation, page enhancements, technical updates, and user experience to align with business goals.
Coordinate with internal teams (brand, content and product marketing) and third-party agencies to ensure a cohesive approach to website management and content strategy.
Lead the planning and proposal of website updates, redesigns, and optimizations.
Recommend and implement enhancements to drive engagement, reduce bounce rates, and improve user experience.
Test and optimize website features to improve conversion rates and support lead generation.
Manage timelines and resources to ensure timely and effective project delivery.
SEO Strategy and Implementation
Manage SEO agency and internal stakeholders on SEO strategies to improve organic search performance and increase visibility for target audiences.
Ensure regular SEO audits are conducted that identify areas for optimization from both a content SEO and technical SEO perspective.
Track, report, and analyze website analytics, search rankings, and SEO performance to guide strategic decisions.
Partner with the content team and product teams to ensure all new content is optimized for SEO best practices.
Analytics and Reporting
Monitor website and SEO performance using tools like Ahrefs, Google Analytics, Google Search Console, Salesforce, and HubSpot.
Present performance results on how programs are delivering/impacting pipeline and lead creation to key stakeholders and senior leadership on a regular basis with actionable insights and recommendations.
Set KPIs and benchmarks, using data-driven insights to optimize future website and SEO projects.
Qualifications
Experience: 5+ years in website project management, SEO and digital marketing.
Strong knowledge of SEO principles, strategies and reporting tools.
Proficiency with website management platforms (WordPress), SEO tools (Ahrefs, Google Analytics, Google Search Console) and project management software (Asana).
Experience managing third-party agencies and cross-functional teams.
Ability to interpret analytics data, identify trends, and leverage insights to guide project decisions.
Excellent written and verbal communication skills, with the ability to collaborate effectively with diverse teams and stakeholders.
Strong organizational and critical-thinking skills, with a proactive approach to identifying challenges and finding effective solutions.
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